Turning a major acquisition into a story stakeholders could explore.
A UX internship project: an interactive blog and presentation that told the story of Uber Freight's acquisition of Transplace, built to inform stakeholders and keep them genuinely engaged.
Communicate the synergies and opportunities created by combining Uber Freight's logistics platform with Transplace's transportation management services, clearly enough for stakeholders to grasp the strategic implications.
Using the Relayto platform, I built an interactive blog and presentation with clickable infographics, embedded video and interactive timelines, so stakeholders could explore the acquisition at their own depth.
Uber Freight's acquisition of Transplace was a landmark moment in logistics, but a moment like that is only as valuable as the people who understand it.
A traditional slide deck flattens that kind of story. My job was to make the strategy land: to convey the synergies of pairing Uber Freight's innovative platform with Transplace's comprehensive transport management, in a format people would actually want to move through, rather than sit through.
Stakeholders don't need more slides. They need to explore the story and reach the insight themselves.
I dug into the logistics landscape, competitive positioning and the rationale behind the acquisition, so the content would be informed, accurate and genuinely compelling.
Clickable infographics, embedded video and interactive timelines let stakeholders explore the impact of the acquisition at whatever depth they wanted.
I prioritised responsive design and intuitive navigation, so the experience held up across devices with a clear, scannable information hierarchy.
The result was a comprehensive interactive presentation that communicated the strategic merger implications clearly, and kept people engaged throughout.
Stakeholders open content wherever they are, so the experience had to stay intuitive and legible on mobile as much as on desktop.
Responsive views of the interactive experience.
A note on confidentiality. Part of this project sits under an NDA, so I've kept the strategic detail intentionally light here. What I can share is the approach: research-led content, designed for exploration, delivered as a responsive interactive experience. Happy to talk through the thinking in more depth in a conversation.
Interaction earns attention. Give people something to explore, and complex strategy suddenly becomes memorable.
Working inside a real acquisition, on a live platform, sharpened how I balance dense information with a clear, engaging experience, and how much format shapes whether a message actually lands.
Relayto · Uber Freight · Mo Rezaei · UX & UI Design